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COMBINE TO CUSTOMER PROGRAM
March 3 to 6, 2024

Growers produce high-quality, sustainably grown ingredients and one area of focus for Cereals Canada, your national value chain organization, is supporting the buyer. You will learn firsthand how Cereals Canada supports customers through their initiatives and learn why customers purchase Canadian wheat for their end-products.

Over the next three days, growers from across Canada will be exposed to sessions on wheat breeding and the key qualities of Canadian wheat classes that customers depend on. Also included are market outlook presentations, grain grading demonstrations, updates on market access and advocacy issues of the cereals value chain and Cereals Canada initiatives. As well, hands-on technology demonstration sessions will be presented in the Cereals Canada analytical services lab, pilot mill, pilot bakery, pasta plant, and Asian End Products area.

The Combine to Customer program has been running for over 20 years. Our goal is to align the value chain to our global customer needs to nourish the growth and development of markets and affirm our commitment to providing safe, high quality cereals grains.

AGENDA

Participants Arrive in Winnipeg
Participants that are flying will take a taxi from the airport to the Fairmont Hotel, 2 Lombard Place and retain their receipt for reimbursement.

1830 – Welcome Reception and Dinner – Fairmont Hotel York Room
Program chair Lindsey Boyd will meet participants in the hotel lobby and escort them to dinner.

All presentations will be held in Classroom A on the 10th floor unless otherwise specified in the program.
All breaks will be held in the 10th floor participant lounge.

0845 – Meet Participants in Hotel Lobby and Walk to Cereals Canada (10th Floor – 303 Main Street)
Participants will be met in the hotel lobby by Lindsey Boyd.  The walk to the Cereals Canada offices is about 5 minutes, outside.

0900 – Cereals Canada Welcome and Course Overview
Lindsey Boyd, Technical Specialist, Projects

0910 – Cereals Canada Overview Presentation
Dean Dias, Chief Executive Officer

0940 – Participant Introductions

0945 – Group Photograph – Classroom C

1000 – Break

1015 – Canadian Grain Commission (CGC) Overview
A brief overview of the role and responsibilities of the CGC.
Patty Rosher, Assistant Chief Commissioner, Canadian Grain Commission

1045 – Grain Inspection & Grading Demonstration at the Canadian Grain Commission (CGC) – 8th Floor
Impact of wheat grading factors on end use quality.
Chris Fleury, Inspection Trainer; Evan Thomas, Inspection Services Specialist; Soo Hyun Lee, Inspection Trainer

1145 – Lunch – Hosted by Cereals Canada
Catered by Stella’s

1300 – Cereals Canada Technology Session I:
Asian Products – 11th Floor

Natalie Middlestead, Technologist, End-products (Asian Products and Pasta), Cereals Canada

1400 – Break

1415 – Canadian Malting Barley Technical Centre (CMBTC) Overview and Tour of Facilities
Peter Watts, Managing Director

1630 – Customer Support: Open Discussion with Pizza and Beer – Classroom C
Dean Dias, Chief Executive Officer; Elaine Sopiwnyk, Vice President, Technical Services; Mark Walker, Vice President, Markets and Trade, Cereals Canada; Patty Rosher, Assistant Chief Commissioner, Canadian Grain Commission

1715 – Adjourn – Free Evening

0845 – Arrive at Cereals Canada’s Classroom A for Morning Announcements

0900 – Quality of Canadian Wheat Classes
Kristina Pizzi, Manager, Analytical Services, Cereals Canada

0930 – Wheat Breeding and the Wheat Varietal Registration System
Curt McCartney, Winter Wheat Breeder and Geneticist, University of Manitoba

1015 – Break

1030 – Grain Market Outlook
Matilda Van Aggelen, Market and Trade Specialist, Cereals Canada

1115 – Cereals Canada Technology Session II:
Group A – Baking Technology – 11th Floor
Customer requirements around the world.
Lindsay Bourré, Manager, End-Products; Karen Pitura, Technical Specialist; Rosa Boyd, Technologist; Jared Ozuk, Technician, End-products (Baking)

1215 – Lunch – Hosted by Cereals Canada
Catered by Homer’s

1315 – Railway Transportation of Grain: Challenges for the Future
Bruce McFadden Director of Research and Analysis, Quorum Corporation

1400 – Cereals Canada Technology Session III:
Group AFlour Milling – 11th Floor
Customer requirements around the world.
Norbert Cabral, Manager; Brando Remonte, Technologist; David Gonzalez, Technician, Milling

1500 – Break

1515 – Cereals Canada Technology Session IV:
Group A – Pasta and Extruded Products – 1st Floor
Natalie Middlestead, Technologist, End-products (Asian Products and Pasta), Cereals Canada

1615 – Adjourn

1800 – Meet in Hotel Lobby to Walk to Dinner

1815 – Dinner at Bailey’s
Baileys is located at 185 Lombard Avenue. It is an approximately 5 minutes’ walk from the Fairmont Winnipeg.

2015 – Depart Bailey’s to Return to the Fairmont

0845 – Arrive at Cereals Canada’s Classroom A for Morning Announcements

0900 – Cereals Canada Technology Session V:
Group A – Analytical Services – 1st Floor Lab
Focus will be on sprout damage, how the falling number test is done and the impact of sprout damage on end-use quality.
Kristina Pizzi, Manager; Robyn Makowski, Technologist; Jean Ryu, Technician; Julia Mann, Technician, Analytical Services

1000 – Break

1015 – Value Added by Cereals Canada
Presentations from 10:15am to 12:00pm will focus on various Cereals Canada initiatives.

Customer Success
Outcomes of Cereals Canada’s recent New Crop Webinars and Seminars, Customer Troubleshooting, and Research will be discussed.
Mark Walker, Vice President, Markets and Trade, Cereals Canada

1030 – Sustainability
Erin Daly, Manager, Environment and Sustainability, Cereals Canada

1100 – Market Access and Keep it Clean
Krista Zuzak, Director, Crop Protection and Production, Cereals Canada

1130 – What About Wheat?
Rebecca Hadfield, Content Writer and Digital Communications Coordinator, Cereals Canada

1200 – Closing Comments and Adjourn

1215 – Closing Lunch and Presentation of Certificates – Fairmont Hotel – Cambridge Room

PROGRAM CHAIR

 Lindsey Boyd
Technical Specialist, Projects

PROGRAM CO-ORDINATOR

Mariam Adigun
Program Coordinator

OUR EXPERTS

Dean Dias
Chief Executive Officer

Elaine Sopiwnyk
Vice President,
Technical Services

 Mark Walker 
 Vice President of Markets and Trade

Leif Carlson
Director, Market Intelligence and Trade Policy

Lisa Nemeth
Director, Market Support & Training

Ellen Pruden
 Director, Communications

Krista Zuzak
Director, Crop Protection and Production

Lindsay Bourre
Manager, End products

Norbert Cabral
 Manager, Milling

Erin Daly
 Manager, Environment and Sustainability

Kristina Pizzi
 Manager, Analytical Services

Natalie Middlestead
Technologist, End Products, Asian Products and Pasta

Robyn Makowski
 Technologist, Analytical Services

Jean Ryu
Technician, Analytical Services

Julia Cann
Technician, Analytical Services

Brando Remonte
Technologist, Milling

David Gonzalez
Technician, Milling Technology

Karen Pitura
Technical Specialist, End-products, Baking

Rosa Boyd
 Technologist, End-products Baking

Jared Ozuk
Technician, End-Products, Baking


Matilda van Aggelen
Market and Trade Specialist

Rebecca Hadfield
Content Writer and Digital Communications Coordinator